نتایج جستجو برای: and customer loyalty are extracted from marketing literature

تعداد نتایج: 17767069  

Journal: :مدیریت بازرگانی 0
محسن نطری دانشیار گروه مدیریت بازرگانی، دانشکدۀ مدیریت دانشگاه تهران، تهران، ایران محمدعلی شاه حسینی استادیار گروه مدیریت mba دانشکدۀ مدیریت دانشگاه تهران، تهران، ایران سیدوحید طباطبائی کلجاهی دانشجوی دکتری مدیریت بازاریابی، دانشکدۀ مدیریت دانشگاه تهران، تهران، ایران

price fairness and price satisfaction is one the most important fields in pricing and also in customer satisfaction. in this research, first the dimensions of price fairness, price satisfaction, customer satisfaction, and customer loyalty are extracted from marketing literature, then five hypotheses are developed. in proposed model, price fairness has direct impact on price satisfaction, custom...

پایان نامه :دانشگاه تربیت معلم - تهران - دانشکده تربیت بدنی علوم ورزشی 1391

the purpose of this study is to describe and determine the relationship between relationship marketing, customer satisfaction and intention to revisited in mashhad’s women aerobics clubs. to do this,300 randomly customers from women aerobic clubs were chosen and data was collected through kim relationship marketing questionnaire(2008) and ?=0.92, lim satisfaction questionnaire(2008) and ?=0...

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه تربیت مدرس 1390

abstract:‎ literature is said beautiful words of poetry or prose that excites reader’s or listener’s feel. certainly, to ‎be effective, such a text should have certain characteristics. the four elements of the literature: thought, ‎imagination, emotion and style make a text to be literary and effective. emotion and imagination are ‎specific elements of literary texts, while thought and style a...

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه شهید بهشتی - دانشکده علوم 1372

a simple, sensitive and selective method for solvent extraction and spectrophotemetric determination of lanthanum (ii) europium (iii), and cerium (iii) is described , the rare earth metals are extracted into chloroform solution of n-phenylbenzohydroxamic acid (pbha) at ph 9-10 various parameters are studied to optimize the extraction conditions. the molar absorptivity is found to increase from ...

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه شاهد - دانشکده هنر 1391

now-a-days graphic design plays a major role in influencing culture, society, business, and customers, in such a way that one could look upon every individual as a potential customer. graphic designers seek to identify customers needs and find an intelligent solution for them. correct identification and understanding of those needs is the first step towards achieving ones goals. marketing knowh...

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه فردوسی مشهد - دانشکده ادبیات و علوم انسانی 1391

the present dissertation aims to investigate four-word lexical bundles in applied linguistics research articles by iranian and internationally-published writers. the aims of this study are two-fold: first of all, attempts have been made to create a comprehensive list of the most commonly used four-word lexical bundles categorized by their type and token frequency, their structural characteristi...

Journal: :Information & Management 2006
Hsin-Hui Lin Yi-Shun Wang

While the importance of customer loyalty has been recognized in marketing literature for at least three decades, the development and empirical validation of a customer loyalty model in a mobile commerce (m-commerce) context had not been addressed. The purpose of our study was to develop and validate such a customer loyalty model. Based on IS and marketing literature, a comprehensive set of cons...

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه تربیت مدرس - دانشکده مهندسی صنایع 1387

according to webster and wind (1972) and anderson et al (1987), “organizational buying is a complex process and involves many people from different functional areas, multiple goals and potentially conflicting decision criteria. moreover, the customers of today are also more knowledgeable and selective when making their purchasing decisions. since a key to organizational survival is the retentio...

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه گیلان - دانشکده علوم انسانی 1393

this thesis aims at putting together two of the vestest areas of study there is in humanities: bioethics and literature. the two novels in question, oryx and crake and the year of the flood, are considered as some of the most succssful examples of spculative fiction. in these novels the biological and environmental issues raised as looked at from a bioethics point of view.

2012
M. Sadiq Sohail

Department of Management & Marketing King Fahd University of Petroleum & Minerals Dhahran 31261, Saudi Arabia Abstract. Existing streams of literature are integrated to propose a conceptual framework that highlights the antecedents of relationship marketing on customer loyalty and its outcomes. The framework aims to provide insights into the underpinnings of relationship marketing. The proposed...

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